Simply Gentle is the first cotton wool producer to hold Organic status from the Soil Association. Since then, Simply Gentle has become the first UK manufacturing organisation to achieve registration against the International Standard for Social Accountability.
Simply Gentle Organic Cotton Wool is grown without artificial pesticides, working in harmony with the environment to support biodiversity using a natural pest management system.
Under their "sustainable development programme” organic cotton farmers no longer have to invest in expensive pesticides which are a risk to both their health and financial security.