Georganics was built on the idea that 100% natural, sustainable ingredients CAN be used for oral hygiene. This company began when Alessandro Rocci, the founder, realised that it was a struggle to find truly natural toothpaste, so he began making it himself.
Although Georganics was founded in London they now reside in the west Sussex countryside where they source their ingredients and packaging materials locally to minimise their impact on the environment. They are dedicated to environmental sustainability which is why all their packaging is completely plastic-free, biodegradable or recyclable.